Logo Brands Strikes Licensing Deal With Major League Baseball

Logo Brands, Inc. has entered into a new licensing agreement with Major League Baseball. The agreement grants Logo Brands rights to manufacture, produce and distribute MLB-branded throws, pillows and coozies to all retail channels.

Logo Brands will make MLB merchandise available through Walmart, Target, Dick’s Sporting Goods, Academy Sports, Bed Bath & Beyond, Fanatics, and other major retail outlets including Logo Brands’ online store.

Logo Brands will begin shipping MLB coozies immediately and throws and pillows starting January 1, 2021.

“This is the last piece of a very big puzzle that took years to complete,” said Jason Potts, vice president of business development at Logo Brands. “Logo Brands is now one of only two companies with rights to manufacture throws and pillows for all professional sports leagues and all colleges.”